With many businesses trying to get a digital edge over their competitors, here are some of the factors that decision makers need to consider.
A Domain name is the name that identifies an organization in the internet. Domain names have different conventions for example organizations name ends with .org, Academic institutions ends with .ac.ke i.e https://www.uonbi.ac.ke. Companies and businesses are encouraged to use .com or .co.ke, .co.ke. A domain name ending with .co.ke gives you a local business edge over a rival who uses a .com extension. Domain names influences search engine results to a certain extend though are not factored in google search algorithm.
What Your Website is going to be for?
This is one of the most important thing that needs to be identified. Different Organizations have different Website needs. The needs is what is going to influence the cost of development of your website. For e-commerce organization, they might need a website where they can use to generate sales. While a company buying timber will need a simple website that displays information about themselves. The needs of a company might also influence the language that is going to be used in developing the application. For a company with increased needs for analytic, having the application developed with python will help as python have several analytic libraries.
There are two main category of hosting that organizations use Shared Hosting and Cloud Hosting. Shared Hosting is a type of hosting where a single physical server hosts multiple site. They tend to be cheaper and are mostly used by small scale businesses. the average price of shared hosting site is Ksh 3,000. The disadvantage with them is a spike in traffic in one of the hosted site results to decrease in performance among st the other sites in the network. Cloud Hosting enables sharing of hardware among st computers in a network. Cloud Hosting offers improved performance as compared to shared hosting. It also offers ability to scale up and down of resources depending on the demand. Managed Cloud Hosting is a new category where cloud resellers offers cloud hosting that has been customized to meet the clients unique need and better performance. Hosting matters with Search Engine Optimization as google loves applications that loads faster.
How much are you going to spend on development Cost
The development costs influences a lot of factors, i.e the language stack that shall be used. Some technologies requires more development time and are costly. Being generous on increasing your development cost might result in having a better appealing website. Newer technology e.g Server Side Rendering and Progressive Web Applications requires much time to build hence most firms might cut the need of developing customers site with this as it might increase their overhead costs.
Who will provide Content
Developing a website is one thing and adding content is another thing. Having a beautiful house with no furniture makes no sense. A good website needs content that are relative and conveys the organization picture. Having a client who confessed that developers are not too creative, i would advice companies to provide content. Other Contents such as logos and images can be outsourced to third parties.
Who will manage the website
Companies need to assign a person who shall perform administrative duties on the website. Having a good website is like having a fertile farm, there needs to be a person who manages it to achieve better performance.