USSD integration in Kenya

USSD integration in Kenya

USSD is a popular service that is used by major service providers to offer services to their customers. USSD is preferred by businesses as anyone with a phone can access the service.

A common example of a popular USSD service in Kenya is *144#  to check your credit balance, while safaricom could have implemented the same with an app or login to a website, using USSD service offers a simple way in which customers can access such a  service.

Businesses that might need USSD service offering

  • Financial institutions might need ussd services to enhance their offferings e.g members can make contribution via USSD.
  • USSD can be used to provide utility services e.g balance inquiry for a smart metering company,
  • USSD can be used for surveys and collecting customers feedbacks.
  • USSD can be used in competitions and contests.

Types of USSD Services

Dedicated USSD: This ussd service is allocated to one client only.

                              It is a three digit code only for instance *444#

Shared USSD:  This code is used by multiple companies or services.

                           Each company is issued a channel in the dedicated service e.g 384*65#

                           Shared channels tend to be less expensive as compared to dedicated channels.

Advantages of Using USSD

  • USSD does not require data for it to work.
  • USSD works on all GSM standard mobile phones.
  • USSD works on all mobile networks.
  • USSD services are cost effective to implement.
  • USSD services are highly customizable and can implement any business logic.
  • USSD services can be personalized and is user friendly.
  • USSD services are highly interactive as users can be able to see a response based on the input they have selected.

At Cassavahub, we help businesses in serving their customers by offering USSD integrations at an affordable price. Email us at to have USSD integrations that helps you serve your customer.

Cassavahub Limited Payment

Leave a Reply

Your email address will not be published. Required fields are marked *